{"id":7142,"date":"2021-01-15T15:57:04","date_gmt":"2021-01-15T12:57:04","guid":{"rendered":"http:\/\/turkelli.com\/wordpress\/?p=7142"},"modified":"2023-08-25T15:04:08","modified_gmt":"2023-08-25T12:04:08","slug":"daha-cok-harcamak","status":"publish","type":"post","link":"https:\/\/turkelli.com\/wordpress\/2021\/01\/15\/daha-cok-harcamak\/","title":{"rendered":"Daha \u00e7ok harcamak!"},"content":{"rendered":"\n

Daha \u00e7ok harcamak, daha \u00e7ok ba\u015far\u0131 getirir mi?<\/strong><\/p>\n\n\n\n\n\n\n\n

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End\u00fcstrile\u015fen bir oyun, yay\u0131n hakk\u0131 gelirleri, sponsorluk anla\u015fmalar\u0131, forma sat\u0131\u015flar\u0131, her sezon ba\u015f\u0131 gelen\/giden onlarca futbolcu, harcanan milyon dolarlar ve aradan s\u0131yr\u0131lan \u201cs\u00fcrpriz tak\u0131mlar\u2019\u2019.<\/p>\n\n\n\n


Harcama artarken azalan heyecan! <\/p>\n\n\n\n

T\u00fcrkiye S\u00fcper Liginde yap\u0131lan transfer harcamalar\u0131 futbolumuzun uluslararas\u0131 arenada prestijini art\u0131rmaya yetmiyor! Ne yapmal\u0131? Tabii ki daha \u00e7ok harcamal\u0131.
Pek \u00e7ok kul\u00fcb\u00fcm\u00fcz bu stratejiyle yola devam ediyor
Financial Times gazetesi KPMG\u2019nin veritaban\u0131 \u00fczerinden 69 kul\u00fcb\u00fcn 4 senelik b\u00fct\u00e7elerini inceleyerek yapt\u0131\u011f\u0131 ara\u015ft\u0131rmada \u015fu sonuca var\u0131yor; b\u00fcy\u00fck harcamalar her zaman ba\u015far\u0131 getirmez!<\/p>\n\n\n\n

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Harcama\/Ba\u015far\u0131 e\u011frisi baz al\u0131narak yap\u0131lan de\u011ferlendirmeye g\u00f6re Avrupa\u2019da b\u00fct\u00e7esini en efektif kullanan kul\u00fcp Atletico Madrid. Kul\u00fcp benzer harcamalar yapan di\u011fer tak\u0131mlara g\u00f6re saha sonu\u00e7lar\u0131 a\u00e7\u0131s\u0131ndan \u00e7ok daha ba\u015far\u0131l\u0131. Ge\u00e7ti\u011fimiz sezon kadro yap\u0131lanmas\u0131 i\u00e7in harcanan tutar 137 m Euro. Bu rakam onlar\u0131 harcamada Avrupa\u2019n\u0131n 8. Tak\u0131m\u0131 yap\u0131yor. \u015eampiyonlar liginde final oynamalar\u0131 ve La Liga\u2019y\u0131 372 m euro harcayan Barcelona\u2019n\u0131n 3 puan gerisinde bitirmeleri d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde b\u00fct\u00e7e kullan\u0131m\u0131ndaki ba\u015far\u0131 daha net anla\u015f\u0131l\u0131yor san\u0131r\u0131m.
KPMG spor sorumlusu Andre Sartori harcamalarla saha sonu\u00e7lar\u0131 aras\u0131ndaki ili\u015fkiyi sihirli bir d\u00f6ng\u00fc olarak tan\u0131ml\u0131yor; \u201cE\u011fer sahada kazan\u0131yorsan\u0131z taraftar ilgisi art\u0131yor, sponsor ilgisi ve gelirler art\u0131yor. E\u011fer gelirleri do\u011fru y\u00f6netiyorsan\u0131z sahada kazanmaya devam ediyorsunuz ve sihirli d\u00f6ng\u00fc b\u00f6yle devam ediyor.\u2019\u2019<\/p>\n\n\n\n

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\u0130talyanlar\u0131n efsanevi tak\u0131mlar\u0131ndan AC Milan ve Inter Milan da bu e\u011friye g\u00f6re k\u00f6t\u00fc performans sergileyen tak\u0131mlar aras\u0131nda. Bu iki efsane tak\u0131m\u0131n Uluslar aras\u0131 arenadaki irtifa kayb\u0131 bir yana Serie A daki performanslar\u0131 da pek tatminkar de\u011fil. AC Milan son birka\u00e7 senede Avrupa kupalar\u0131na kat\u0131lmakta pek istekli g\u00f6r\u00fcnmezken, Inter Milan bu sene y\u0131la\u015f\u0131r\u0131 boy g\u00f6sterdi\u011fi arenada grubunu son s\u0131rada tamamlayarak turnuvaya veda etti.
Konuya biraz daha derinlemesine yakla\u015farak KPMG taraf\u0131ndan haz\u0131rlanm\u0131\u015f farkl\u0131 raporlar\u0131 inceliyoruz
\u015eirket, kul\u00fcpleri ticari verimlilik, pop\u00fclarite, sportif potansiyel, yay\u0131n haklar\u0131 gelirleri, stadyum faaliyetleri gibi 5 parametre \u00fczerinden de\u011ferlendirmeye al\u0131yor ve bir s\u0131ralama yap\u0131yor. Kriterlere g\u00f6re Avrupa\u2019n\u0131n 8 ayr\u0131 \u00fclkesinden 32 elit kul\u00fcp ve bu 32 kul\u00fcb\u00fcn KPMG\u2019 nin belirledi\u011fi i\u015fletme de\u011ferleri \u00fczerinden s\u0131raland\u0131\u011f\u0131 tablolar;
S\u0131ralamaya \u015f\u00f6yle bir g\u00f6z att\u0131ktan sonra hangi kul\u00fcplerin i\u015fletme de\u011ferlerini yani bir ba\u015fka pop\u00fcler deyi\u015fle marka de\u011ferlerini futbol sahas\u0131nda koruyabildikleri ortaya \u00e7\u0131k\u0131yor.
\u00dclkemiz \u00f6zelinde d\u00fc\u015f\u00fcn\u00fcrsek acaba hangi kul\u00fcpler sihirli d\u00f6ng\u00fcy\u00fc olu\u015fturabildi? Son y\u0131llarda S\u00fcper Ligin \u00fcst ve alt s\u0131ras\u0131ndaki tak\u0131mlar\u0131n kadro de\u011ferlerine bak\u0131ld\u0131\u011f\u0131nda harcama\/ba\u015far\u0131 e\u011frisindeki orant\u0131s\u0131zl\u0131\u011f\u0131n ligimizde had safhada oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Avrupa\u2019daki pek \u00e7ok orta ve \u00fcst d\u00fczey kul\u00fcb\u00fcn harcamalar\u0131na e\u015fde\u011fer harcamalar yapan kul\u00fcplerimiz zaman zaman Avrupa kupalar\u0131na dahi kat\u0131lam\u0131yorlar. Ne yaz\u0131k ki g\u00f6rece yap\u0131lan de\u011ferlendirmelerde 2-3 kat daha az b\u00fct\u00e7eyle kurulmu\u015f tak\u0131mlar\u0131 yenmek ya da ligi onlar\u0131n \u00fczerinde tamamlamak ba\u015far\u0131 say\u0131l\u0131yor.
\u00d6te yandan ortalama b\u00fct\u00e7elerle olu\u015fturulmu\u015f tak\u0131mlar uluslararas\u0131 kupalara kat\u0131lma yar\u0131\u015f\u0131nda \u00f6ne \u00e7\u0131k\u0131yorlar.
Yukarda bahsetti\u011fimiz 5 parametre \u00fczerinden d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde gider-gelir dengesi ya da stadyum faaliyetleri a\u00e7\u0131s\u0131ndan baz\u0131 kul\u00fcplerimiz \u00f6ne \u00e7\u0131k\u0131yor. \u00d6rne\u011fin son birka\u00e7 y\u0131lda ald\u0131\u011f\u0131 istikrarl\u0131 sonu\u00e7lar ve Avrupa kupas\u0131 maceras\u0131yla birlikte Konyaspor\u2019un, taraftar oran\u0131 veya kayda de\u011fer bir taraftar deste\u011fi olmadan \u0130stanbul Ba\u015fak\u015fehir tak\u0131m\u0131n\u0131n S\u00fcper Lig\u2019de giderek artan ba\u015far\u0131s\u0131. Bu sonu\u00e7lar daha \u00e7ok harcayarak ba\u015farmaya \u00e7al\u0131\u015fan kul\u00fcplere kar\u015f\u0131 rasyonel harcamalar\u0131n zaferidir.
Bu \u00f6rnekler \u00e7o\u011fald\u0131k\u00e7a S\u00fcper Lig\u2019de marka de\u011feri ve uluslararas\u0131 \u00e7apta takip edilme oran\u0131 artacakt\u0131r. Bunu yapabilen tak\u0131mlar\u0131n y\u00f6netim ba\u015far\u0131s\u0131 yads\u0131namaz, haklar\u0131 teslim edilmelidir.
Fakat ligimizde Avrupa standartlar\u0131nda harcama yaparak s\u00fcper lig ortalamas\u0131nda kurulan tak\u0131mlara kar\u015f\u0131 verilen bu s\u0131nav ortalama bir Avrupa tak\u0131m\u0131 kar\u015f\u0131s\u0131nda as\u0131l kar\u015f\u0131l\u0131\u011f\u0131n\u0131 buluyor. Yak\u0131n ge\u00e7mi\u015fte Avrupa kupalar\u0131nda ald\u0131\u011f\u0131m\u0131z sonu\u00e7lar bunun en net kan\u0131t\u0131. Yani d\u00fcnya \u00f6l\u00e7e\u011finde bir de\u011fer \u00fcretemiyoruz.
Harcama\/ba\u015far\u0131 e\u011frisi baz al\u0131narak bir de\u011ferlendirme yaparsak genelde b\u00fct\u00e7elerini efektif kullanm\u0131\u015f kul\u00fcpler \u00f6ne \u00e7\u0131k\u0131yor. Bir kul\u00fcb\u00fcn ba\u015far\u0131s\u0131 yapt\u0131\u011f\u0131 harcama, sahada elde etti\u011fi sonu\u00e7 ve ortaya \u00e7\u0131kard\u0131\u011f\u0131 global de\u011ferle \u00f6l\u00e7\u00fclmedik\u00e7e kal\u0131c\u0131 bir ba\u015far\u0131 meydana getiremeyiz. Bunu ger\u00e7ekle\u015ftiremedi\u011fimiz s\u00fcrece giderek b\u00fcy\u00fcyen bu end\u00fcstride gerekli yeri ve pay\u0131 alamayaca\u011f\u0131z. \u00d6zetle Avrupa\u2019daki sihirli d\u00f6ng\u00fc bizde k\u0131s\u0131r d\u00f6ng\u00fc oluveriyor.
G\u00fcn\u00fcbirlik zevklerden s\u0131yr\u0131l\u0131p daha rasyonel planlamalar yapmad\u0131k\u00e7a da bu k\u0131s\u0131r d\u00f6ng\u00fcn\u00fcn i\u00e7inde oyalanmaya devam edece\u011fiz.
Antren\u00f6r Osman Zeki Korkmaz (27 \u015eubat 2017 \/ gazeteistanbul)<\/p>\n\n\n\n

\"\"<\/a>
Osman Zeki Korkmaz<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Daha \u00e7ok harcamak, daha \u00e7ok ba\u015far\u0131 getirir mi?<\/p>\n","protected":false},"author":1,"featured_media":12055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[277,461],"tags":[],"hf_cat_post":[],"class_list":["post-7142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-29-osman-zeki-korkmaz","category-spor"],"_links":{"self":[{"href":"https:\/\/turkelli.com\/wordpress\/wp-json\/wp\/v2\/posts\/7142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/turkelli.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turkelli.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turkelli.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/turkelli.com\/wordpress\/wp-json\/wp\/v2\/comments?post=7142"}],"version-history":[{"count":10,"href":"https:\/\/turkelli.com\/wordpress\/wp-json\/wp\/v2\/posts\/7142\/revisions"}],"predecessor-version":[{"id":13732,"href":"https:\/\/turkelli.com\/wordpress\/wp-json\/wp\/v2\/posts\/7142\/revisions\/13732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turkelli.com\/wordpress\/wp-json\/wp\/v2\/media\/12055"}],"wp:attachment":[{"href":"https:\/\/turkelli.com\/wordpress\/wp-json\/wp\/v2\/media?parent=7142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turkelli.com\/wordpress\/wp-json\/wp\/v2\/categories?post=7142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turkelli.com\/wordpress\/wp-json\/wp\/v2\/tags?post=7142"},{"taxonomy":"hf_cat_post","embeddable":true,"href":"https:\/\/turkelli.com\/wordpress\/wp-json\/wp\/v2\/hf_cat_post?post=7142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}